For the annual All American Game Maker Lab, adidas gathers rising-star athletes to celebrate them with new, custom gear and the chance for them to customize product themselves. These Maker Labs encourage and expose these kids to another side of sport – as creators. For adidas football, I was asked to create the event branding for this event, leveraging an existing, internal photo initiative called “glitch” as my inspiration. To create a cohesive package for the event, I developed a type and image treatment designed with a graphic glitch-effect, across multiple deliverables including large scale signage, SnapChat filter, presentation materials, badges, and custom patches for the players.
Art Direction, Event Branding
Completed at Henry V