Partnering with Swift, I designed a promotional package for the NatureBridge environmental educational facility at Yosemite National Park. The project was two-fold, a custom gift box with a pair of brass binoculars and information cards that was sent to donors and then a brochure with all the details of the new facility for marketing. The design is based on classic National Park collateral, but with a twist. The piece contained infographics for quick scanned information and a giant, fold-out poster on the back illustrated by the talented, Tram Ngo.
Creative Direction, Concept Sketching, Graphic Design, Print Production
Design completed at Swift.