ADIDAS
A branded event to inspire a community around art and sport.
SERVICES
Event Design, Art Direction, Collateral Design
AGENCY
GLITCHED
For the All American Game held in Nebraska, adidas wanted to showcase their Creators Unite event - a maker opportunity - to launch the game. As 80’s style was beginning to regain traction, I developed the visual theme around technology glitches for it’s vintage feel and edgy legs.
MAKE. CREATE. PLAY.
Every brand touchpoint had to be considered. From the entry signage and SWAG to a custom SnapChat filter. The overall effect created a cohesive and dynamic experience for the participants.
CUSTOM NUMBER PATCHES
WIN ALL DAY
The all-day event was a huge success, with over 10,000 participants showing up to leave their mark on the historic game and supporting the partnership between adidas and the Cornhuskers.