TEAVANA
A brand campaign to capture the senses through art and wellness.
SERVICES
A brand campaign to capture the senses through art and wellness.
AGENCY
NEW PARTNERSHIPS
Starbuck’s acquisition of Teavana was a match made in heaven. My team was tasked with concepting the initial launch, which began with the Oprah Chai partnership and then carried over into the main product line.
REFRESHINGLY BEAUTIFUL
To kick it off on social, I directed a new campaign that leaned into the concept of Artful Escape. Through the use of color, cinemagraphs and textures, the aim was to give viewers a moment to slow down, dive in and escape for a moment with their favorite Teavana tea.