EASY RIDER
Launching a rebrand with style and utility
SERVICES
Concepting, Art Direction, Illustration + Collateral Design
AGENCY
MOTO CULTURE
Leaning into motorcycle/moto culture, the new brand required a raw, yet refined visual language to compliment it. I hand-crafted an illustration theme to extend across their channels for a cohesive look and feel.
SOCIAL TOOLKIT
To support the official launch of the brand refresh, I created a toolkit of assets for the team at Easy Rider. Each deliverable aimed to engage with influencers in the motorcycle community, encourage UGC content and generally foster the adventurous spirit.
ENJOY THE RIDE
My client was so pleased with the brand extensions, she said “…I’ve fallen in love the with the color palette, because of how you worked with it.”